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About LEAD Marketing Conference

Since 2009, the LEAD Marketing Conferences have been a source of exceptional insights for retail/consumer goods practitioners and solution providers.

For 2026 we have two virtual LEAD Marketing Conferences planned: May 27 and early November (date TBD).

Produced by CPG Planet, Inc. the publishers of CPGMatters, the LEAD mission is built around four core themes:

• L
  Loyalty — How brands and retailers connect with consumers and sustain high-value relationships
• E
  Engagement — The use of merchandising, marketing, and promotions to interact with consumers
• A
  Analytics — Measurement and interpretation of consumer insights and business processes
• D
  Digital — The application of data technology across the go-to-market system for consumer goods

All LEAD events are presented live on-line and recorded for later viewing. The collected presentations are available in an on-line video archive accessible on this site.