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Spring 2018 Virtual LEAD Marketing Conference

(Click on the Images at Right to Play the Presentations)

THURSDAY, APRIL 26, 2018

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters and

Executive Director, Shopper Technology Institute

Beyond Amazon: Building a Diversified E-Commerce Retailer Portfolio for Your Company

Keith Anderson, SVP Product Strategy & Insights, Profitero

Winning in e-commerce is more than just about focusing on Amazon. As grocery retailers get ever more aggressive in the online channel, Walmart and Jet.com continue their expansion, and innovative new technology platforms are emerging every day; it's important not to put all your eggs in one basked and instead, build a diversified, strategic e-commerce portfolio.

But given the constraints of time, resources and budget, how do you determine which retailers you should be prioritizing? And how will you need to restructure your teams to manage your retailers' unique business models? In this presen-tation, Keith Anderson shares best practices and new insights to help you balance your e-retailer portfolio and create a strategy that scales for success.

Next Generation Loyalty in Food Retailing

Graeme McVie, Chief Business Development Officer, Precima

An overview of the state of the loyalty landscape in the food industry, with an emphasis on:

The shopper's and retailer's perspective on loyalty in the food industry

A model that you can adopt to pursue next-generation loyalty

Steps you can take today to achieve next-generation loyalty.

Back to Basics: TPM Business Value

Joel Cartwright, Director of Product Development TPM,

AFS Technologies

The current CPG Technology Business environment is focused on advanced future-looking analytics, which is the 'shiny new toy' of the CPG industry. While this is important, the objective of the presentation will be to inform attendees of simplilstic traditional trade efficiency aspects which do not require advanced analytics. and to refocus specific attention to areas which will drive business value.

Reverse Engineering Amazon's Product Search Algorithm to Expand Brand Visibility & Drive Channel Sales Growth

Pat Petriello, Head of Marketplace Strategy, CPC Strategy

According to recent studies, over half of on-line shoppers turn to Amazon to start their product search, but roughly 70% of Amazon customers never click past the first page of their search results. Because shoppers come to Amazon with a high intent to make a purchase, they trust Amazon to provide the top products pertaining to their search criteria on the first page.

If you're not getting your products in from of the most in-market and highly valuable shoppers, they'll most likely go with your competitors -- leading your brand to missed sales growth opportunities in the marketplace. Join CPC Strategy's Head of Marketplace Strategy, Pat Petriello, as he dives into what drives the Amazon product search algorithm and actionable insights into increasing your product's visibility.

Practical Design Sprints: Meal Kit App Case Study

Ella McCrea, Lead Product Designer, Inmotion Software

Introducing a new framework for kicking off products called Practical Design Sprints, an accomplishment-focused variant of traditional design sprints. Incorporating best practices from design thinking, project management and user research, we will move from open-ended problems to stakeholder consensus and validated prototypes in oe week.

Improve your process and jump-start any project with this framework that produces validated design formed from a consolidated and agreed-upon focus. It will increase transparency and improve communication while laying a foundation for a great product.