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The LEADER Awards for Excellence
Each year at the LEAD Marketing Conference, LEADER Awards for Excellence
-- sponsored by IBM --
were presented to both manufacturers and retailers in the
Loyalty, Engagement (engaging shoppers in or out of store), Analytics (category or shopper)
and Digital Applications (social media, mobile marketing, web) categories.
Past receipients of LEADER Awards include:
2012:
Game Stop - Loyalty Marketing
Coca Cola - Loyalty Marketing
Lowe's - Shopper Engagement
Unilever - Shopper Engagement
Kum & Go - Shopper Analytics
Dr Pepper Snapple Group - Shopper Analytics
United Supermarkets - Digital Applications
Chiquita - Digital Applications
2011:
Rite Aid - Loyalty Marketing
Lego - Loyalty Marketing
Best Buy - Shopper Engagement
Campbell's - Shopper Engagement
Sara Lee - Shopper Analytics
Jimmy Dean - Digital Applications
Walmart - Digital Applications
2010:
Kroger - Loyalty Marketing & Analytics
Stop & Shop/Giant Landover - Shopper Engagement
Supervalu - Shopper Engagement
Pepsico - Shopper Analytics
Dreyers Grand Ice Cream - Digital Applications
Kraft Foods - Digital Applications
2009:
Stouffer's - Loyalty Marketing
Giant Eagle - Loyalty Marketing
Dr Pepper Snapple Group - Shopper Engagement
Schnucks - Shopper Engagement
Johnson & Johnson - Analytics
CVS/pharmacy - Analytics
Barilla America - Digital Applications
L.L.Bean - Digital Applications
